Highlight multiple key points and provide movement
Consistent formatting and strategic white space involve the viewer
Featured images selected to underpin the content
Additional information without clutter or page changes
Clickable summaries lead to feature content
Simple, obvious menus where the user needs them
The answer turns out to be yes. The revised site is clean and uncluttered, but still warm and friendly. Modal overlays integrate information previously presented on separate pages. Carefully selected images reinforce the core themes, and animated slide carousels on key pages keep the visitor interested.
The client
Karren is a remarkable woman. Manager of K2 & Associates, an NLP Trainer and specialist in performance management, Karren is straightforward to deal with and always a positive influence.
The template
Not only a template, but an open-source template! Yes, I could have rebuilt the site from the ground up, but I could see that a template would provide the client with the most cost-effective solution.
The process
Revising the site structure was step one, followed by selecting appropriate images – in this case from among my own photographs. Then the site was built one page at a time, balancing variety and consistency.
And a further revision
In early 2012 I persuaded Karren to migrate the FutureNow site for a second time, this time to a portal that would provide her with easier editing and features that just aren’t available without server-side scripting; contact forms, e-commerce, a blog. After this second migration the content remains much the same, but the template is different.
Leigh is repaying karma from a previous life by working out this one in IT. She’s a project manager, developer, writer, musician … and a recovering soccer player.